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If you are located in the United States or Canada, the Alexander Wang company that is responsible for your information under this Cookie is Alexander Wang Inc., a company incorporated in the United States whose registered office is at 386 Broadway, New York NY 10013, United States.  

If you are located in California, the United Kingdom, the European Economic Area, or anywhere else in the world, please see additional information provided in the “Region/Country-Specific Disclosures” under the Privacy Policy to learn about which Alexander Wang entity is responsible for your privacy under this Cookie Policy. When you visit our Sites where this policy is linked to; all of which are referred to as the “Site” in this policy, we record your visits and any updates to the personal data that you enter or that are transferred from other related applications so that entries or changes can be validated.

You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Site or to access some of our services and may receive advertisements or other content that are not tailored to your interests.

Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you log on to our Sites. Additionally, if a browser is set to issue a “do not track” signal, we do not place tracking cookies on that browser. However, some third parties who place cookies on our Websites may not respond to such “do not track” signals, as the online community has not reached a consensus as to Do Not Track standards, implementations and solutions. We use technologies such as “cookies” and site analytics.

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. We use “cookies” to help you access the Site. Also, our Site’s cookies help speed up navigation, keep track of items and help to provide you with custom-tailored content. In addition, we use cookies to remember information that you gave us so you do not have to re-enter it each time you visit our Site. The cookies we use on the Site are as follows:

type of cookie function
navigation cookie From the first access these cookies allow the Site to function correctly and allow you to view content on your device by recognizing the language and market of the country from which you’ve chosen to connect. If you are a registered user, they will allow you to be recognized and to access the services offered from the dedicated areas. Navigation cookies are technical cookies and are needed for the functioning of the Site.
functional cookie Based on your request, these cookies allow you to be recognized when you subsequently access the Site, so that you do not have to enter your information each time (for example: "Remember me"). If you have added items into your Shopping Bag and closed the session without completing the purchase and without eliminating those items, these cookies allow you to continue the shopping experience the next time you access the Site (within a limited period), finding the same articles that were selected. Functional cookies are not essential to the functioning of the Site, but rather improve navigation quality and experience.
analytical cookies These first party cookies are the property of Alexander Wang and are used to collect data to prepare statistical analyses on the navigation methods of our Site’s users.
our own and third-party marketing and profiling cookies These cookies are aimed at creating user-related profiles to send commercial messages that meet the preferences shown during the visit, or to improve your navigation experience: while you navigate on our Site, these cookies are useful for showing you products of interest to you or which are similar to those you have viewed. Third party cookies are those that have been sent by our trusted third-party companies. These cookies allow you to be provided with our commercial offering on other affiliated websites (retargeting). With third party cookies we do not have control of the information provided by the cookie and we do not have access to this data. This information is entirely controlled by third party cookies as described in the respective policy. To find out more about the aforementioned third parties cookie, you can inform yourself on their respective polices and knowingly manage your consent or refusal, for this we invite you to visit
social network cookies These cookies are necessary to allow your social media account to interact with our Site. For example, they are used to express your appreciation and to share it with your social networking friends. The social network cookies are not needed for navigation. For more information on the policies regarding the use of social network cookies, it is possible to consult the respective privacy and cookies policies:

other technologies

pixel tags

We may also use "pixel tags" (sometimes called “beacons" or "clear GIFS") on our Site. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Site may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Websites. This information may include your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites. Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We also work with business partners that use tracking technologies to deliver promotions on our behalf across the Internet. These companies may collect information about your visits to our Websites, and your interaction with our advertising and other communications. We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our Websites, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.

mobile location analytics data

We may use tracking technology to collect certain information about your Wi-Fi enabled mobile device, including the presence of the device in our stores, its signal strength, its manufacturer, and a unique identifier known as its Media Access Control (“MAC”) address (collectively, “Customer Mobile Device Data”). This Customer Mobile Device Data may be collected for determining the amount, location and frequency of customer traffic into our stores. A mobile device’s MAC address identifies a specific device to the surrounding Wi-Fi networks. The MAC address does not disclose the identity or any other personal data of the mobile device user. You may opt-out of having your MAC address recorded by visiting the following link and entering your mobile device’s MAC address: To learn more about the use of Customer Mobile Device Data and your choices, please visit:

cookie consent

In most cases we will need your consent in order to use cookies on the Site. Exceptions to this apply such as where the cookie is essential in order for us to provide you with a service you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process. If you visit our Site when your browser is set to accept cookies, we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your browser to reject cookies or disable cookies completely.

third parties

For more information on cookies and to manage your preferences for third party profiling cookies, please go to Once on the site, by accessing the area “Your Choices” you can:

  • visualize the list of third party companies, our partners, which install cookies on our site (Company);
  • verify the presence and activation status of installed cookies (Status) and manage your consent selectively (On/Off).

By expanding the dedicated voice (Info) for each company, you can access more information relative to the company and, via a link, find specific information about privacy and cookies.

access to data and customer care

You may freely and at any time exercise all of your rights under data protection law, or receive assistance and explanations on how to provide your consent or selective refusal, or on how to delete cookies from your browser, by sending an email to, with "Privacy" as the subject line.

Last updated in November 15, 2018